Have you ever wondered why you’re still procrastinating over the creation of your ecourse? It could be for a number of reasons, but I am going to tell you the seven deadly reasons that’s stopping you from creating online courses.
1. Not doing your research
The first one that could be stopping in your tracks, due to procrastination, confusion, is just not doing enough research to really understand what it is that your ideal customer or ideal clients, or ideal person wants.
Really go and do that research, go out and talk to them, get on the phone with them, don’t necessarily email, but get that one-on-one connection to really establish what it is that they’re actually looking for.
Here’s what you can do:
- Go through old blog posts
- Looking at blog comments,
- Going into Facebook groups and ask questions,
But the key thing is to make sure that you are speaking to your ideal customers. If you’re not, then the data that you collect will be a bit skew-whiff.
2. Worrying about the technology
The other thing that might be stopping in your tracks, and I see this all the time and it’s such a shame, is worrying about the tech.
The tech really doesn’t matter, it’s not the solution to creating a great ecourse. The thing that you want to focus on the most is actually creating a really amazing outcome and transformation for your clients.
Really, what you use to be able to do that actually doesn’t matter, because they’ll be so excited that actually you’re helping them with that problem that they’ve been having that actually it doesn’t matter what tool, plugin, membership site or delivery method that you provide them with.
It’s only afterwards, later on down the line after you’ve delivered it a couple of times that you can tweak it, change it up, make it a sexy, do a whole new set of things to it that really take it to the next level, but at the very beginning don’t worry about that stuff.
3. Defining your process
The third thing is not being 100% clear on what your process is. This really speaks to people who are maybe new coaches just starting out. Really, you want to get clear on your process or system to be able to teach someone before you can create an online course, it’s really important that you do that.
4. Substituting 1:1 work for creating an ecourse
Which brings me quite nicely onto what could be stopping you, is wanting to create an ecourse in substitute for a one-on-one time and attention with someone.
Now, I really believe that working one-on-one when you’re first starting out is the best thing that you can do for your business, because one, you actually get that time and attention to really dig deep and help people get an amazing transformation, and then also you’re able to refine and define your process or system, just like I was saying in the previous step. It’s so important.
5. Not having a clear deadline
Another thing that might be stopping you in your tracks is not having a clear deadline. You’ve got to set a deadline. If you’ve done all of the above then now you want to have your deadline and be like, “I am working towards it, nothing’s going to get in my way, move out the way!” Give yourself three weeks, four weeks, I always say give yourself less than two months, get it done, map it out, be clear about how you’re going to do that and make sure you create the time for you to do that, because otherwise if you don’t create the time then how are you going to be able to create it? You need to do that.
6. Being too abstract
Don’t be too abstract, which is my next point, be very clear and concrete about what the outcome is going to be, and the tangible outcome. Don’t make it too woo-woo, or a bit too la-la-la, dancing with the fairies.
It really does need to be like:
- this is what you’re going to do,
- this is how you’re going to feel,
- this is what you’re going to be able to do,
- this is the result you’re going to get, period. That’s it.
Don’t make it too abstract, because then that’s when you can get lost in not knowing what to do.
7. Endless tweaking
Don’t spend too much time tweaking and refining and making sure that content is all pretty and has a nice bow on it.
No, don’t do that.
Make sure that you get it out to your clients once you’ve done it and it’s at a point where you’re like, “Okay, this is done.” Now it’s at this point where you can do a beta or you ecourse and start testing it out with a couple of people, or you go into full blown launch mode. Whatever it is, just make sure that you get it out there to the people that need you, because it’s not going to do anyone any good it sitting on your computer waiting for the perfect moment and the perfect time to be able to get it out there. In this post I talk about how much content you should include in your ecourse.
Those are my seven tips for you, I’ll go over them again so that you don’t stumble over them and get stuck procrastinating, I don’t want that for you.
- Make sure that you go out and do your research, make sure you speak to the people that are your ideal clients.
- Don’t worry about all the tech stuff, it’s not a big deal, no one really is going to worry that much when you’re first starting out, you just want to make sure that you are creating something that people want and that you’re providing a solution to their problems.
- Get 100% clear on what your process is and how you’re going to help someone, this really does trip people up when they’re first starting out because when you’re first starting out you’re not 100% about what that is.
- Try, especially if you’re a new coach, don’t substitute one-on-one coaching for creating an online course, because actually it is a lot of time, energy and attention that you need to pay to it. Really, one-on-one coaching will be your best bet, and just go out and do it, you’re going to be amazing.
- Set yourself a clear deadline and stick to it. Tell an accountability partner or coach and tell them about what you’re going to accomplish so they can help you reach your goal.
- Don’t get too abstract with what the outcome of your program is going to be, make sure it has a tangible, focused end result so that people can walk away feeling amazing.
- Don’t spend too much time tweaking the content, once it’s created make sure you get it out there, publish it, ship it, ship your best work, whatever you want to call it and make sure that you get it out there to the people that need it, because they are out there looking for your solution to their problems so make sure that you give it to them.
Those are the 7 deadly mistakes to creating an ecourse that I see people make when it comes to creating and I don’t want you to go through that yourself.
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